The Best Facebook Ad Tip I’ve Learned After Spending Over $3 Million

After testing just about everything under the sun, here’s the one tip that’s never let me down:

👉 You’re not writing an ad.
You’re writing a headline for a billboard flying past at 100 mph… while your prospect is trying not to spill hot sauce on their pants.

Here’s what that means.

The Big Mistake Most Business Owners Make

Most small business owners treat Facebook ads like essays.
Long paragraphs. Overexplaining. Buzzwords that only make sense to people in the industry.

And way too much about themselves.

But the truth?
Your prospect doesn’t care about your background. Or your mission statement. Or how long you’ve been around.

They care about their life.
Their chaotic morning. Their aching back. Their messy house. Their screaming toddler.
If your first line doesn’t speak directly to them, they’re gone.

The Golden Rule of Thumb

Write your hook like it belongs on the cover of a trashy magazine.
Seriously. Big, bold, irresistible, curiosity-packed.

Here are examples that work like gangbusters in the real world:

• “Tired of yelling at your dog in public? This local trainer fixes it in one session.”

• “Atlanta moms are obsessed with this $47 blowout that lasts all week.”

• “Want your lawn to stop looking like a crime scene? This 10-minute fix works every time.”

• “Busy parents are using this 3-step system to finally sleep through the night.”

These work because they interrupt the scroll.
They don’t sound like ads — they sound like gossip. Or secrets. Or urgent solutions to things we actually care about.

Compare that to:
“We’re a family-owned local business with a passion for quality.”

That might be true — and it might even matter.
But it doesn’t earn attention.

The Harsh Truth About Bad Ad Performance

If your ad isn’t converting, it’s probably not because “Meta changed the algorithm.”
It’s because your hook is boring.

You’re not just competing with other businesses — you’re competing with viral TikToks, angry comment threads, and baby sloth videos.

That’s your real enemy.

Want to Go Deeper?

I put together a full guide on writing hooks that sell — and you can download it for free.

It’s called UNSTOPPABLE, and it walks you through the exact process I use to write scroll-stopping Facebook ads that actually get leads.

Grab it here: themarcusanthony.com/book